Nearly three decades across human and organisational development
Alyaa Awad
Life Mentor / Author / Founder of MAQAM
With nearly three decades of experience in human and organizational development, Alyaa’s work has always touched on one question: How can we understand ourselves more deeply, and live more consciously?
Establishing MAQAM, Alyaa creates a place that invites people to pause, look inward, and reconnect with who they are, so they can move forward as a truthful, whole version of themselves.
Mentoring session with AlyaaA Life Work
A Story told in Chapters
The journey that crafted Alyaa capacities, perspectives, and her purpose in life.
Human & Organizational Development
A foundation in understanding people, organizations, leadership, and growth.
Across Different Worlds
An experience across private and public institutions that shaped how Alyaa embrace diverse personalities, cultures, and norms.
The Inner Journey
Her work gradually moved inward — toward self-discovery, wellbeing, and understanding the human behind the role.
A Voice Through Writing
Through her books and writing, Alyaa explored the questions, experiences, and stories that mark our souls.
Establishing MAQAM
MAQAM is where all these chapters meet — inviting people to join a bigger community of growth, enlightenment, self-fulfillment.
Professional Background
The experience behind MAQAM
A glimpse into a life journey of experience, work and learning that shaped the essence of MAQAM.
45,000+ people reached through capacity-building work
Experience contributing to USAID- and KfW-supported programmes
Internationally published author of 13 books
MBA, CM
Credentials
Different pathways, One aspiration
Alyaa’s academic background combines business, human resources, and personal development. She holds an MBA from Maastricht School of Management, a B.Sc. in Commerce from Ain Shams University, and diplomas in Human Resources Management and Software Skills Development. Her professional development includes certifications from international institutes and academies in advanced management, life coaching, systemic family constellation, Neuro-Linguistic Programming, Timeline Therapy, and first- and second-degree Reiki practice, reflecting a multidisciplinary approach to organizational and personal transformation.
Alyaa brings nearly three decades of expertise in organizational development, human resources, capacity building, leadership development, training, and change management. Her professional experience spans senior management and consulting roles with government entities, international development programmes funded by USAID and KfW, and organizations across the water, public service, technology, banking, and industrial sectors. She also integrates life coaching, systemic family constellation, Neuro-Linguistic Programming, Timeline Therapy, and Reiki into a multidisciplinary, human-centred practice that supports organizational performance, personal growth, and sustainable transformation.
As an author, Alyaa writes reflective, character-driven works inspired by lived experience, exploration, and the search for meaning. Her literary voice uses storytelling, expressive language, and thoughtful inquiry to illuminate personal transformation, emotional insight, human connection, and inner alignment, adding a creative dimension to her wider work in coaching and development.
Author/Founder
In Maqam Publishing house, every author has a voice.
Writing is being your true self.
Founder of MAQAM.
Discover the sanctuary Alyaa created and the pathways it brings together.
About MAQAM.